# JTF: B2B MarTech Consultancy > JTF takes care of your digital transformation, data management, lead nurturing and generation and marketing automation with Marketo and CRM\. Generated by Yoast SEO v27.7, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Adobe](https://www.jtfmarketing.co/adobe/) - [Contact us](https://www.jtfmarketing.co/contact-us/) - [Solutions](https://www.jtfmarketing.co/solutions/) - [About Us](https://www.jtfmarketing.co/about-us/) - [Marketo Send Time Personalization](https://www.jtfmarketing.co/solutions/marketo-send-time-personalization/) ## Posts - [Orchestrating B2B Buying Group Journeys: Why the “Lead” Is Dead](https://www.jtfmarketing.co/insights/orchestrating-b2b-buying-group-journeys/): B2B revenue no longer comes from isolated leads\. It comes from orchestrating influence across the entire buying group\. This blog explores why lead‑centric models fail, how buying group orchestration transforms predictability, and what it takes to build a revenue engine aligned to how modern decisions are actually made\. - [AJO B2B Prime: Your steps towards AI orchestration and MarTech consolidation](https://www.jtfmarketing.co/insights/adobe-ajo-b2b-prime-marketo-guide/): Adobe Summit 2026 introduced AJO B2B Prime, a standalone version of Adobe Journey Optimizer that connects directly to Marketo Engage\. Learn how you can adopt AI orchestration, omnichannel tools, and buying group management right now—without requiring a complex, full RT\-CDP re\-platforming\. - [How to Build a True Culture of Experimentation](https://www.jtfmarketing.co/insights/culture-of-experimentation/): Most marketing teams are stuck in "maintenance mode," afraid to disrupt what is already working\. To build a true culture of experimentation, leadership must move beyond psychological safety to giving real permission to act, killing low\-impact "sacred cows," and modeling vulnerability\. - [How AI turns marketing engagement into sales conversations](https://www.jtfmarketing.co/insights/ai-lead-follow-up-marketo-engagement-summaries/): Marketing captures massive amounts of engagement data, but sales often lacks the context to follow up effectively, creating a massive MQL to SQL bottleneck\. Discover how JTF's AI Engagement Summaries and AI Lead Follow\-Up work directly within Marketo to transform raw behavioral signals into actionable sales intelligence and contextual, automated outreach\. Stop losing engaged prospects and start accelerating your revenue funnel today\. - [Five high\-impact journeys to build in Adobe Journey Optimizer B2B Edition](https://www.jtfmarketing.co/insights/adobe-journey-optimizer-b2b-journeys/): The B2B lead\-based model is dead\. Discover how Adobe Journey Optimizer \(AJO\) B2B Edition allows organizations to shift from individual lead nurturing to agentic buying group orchestration across 5 high\-impact revenue journeys\. Learn how to align sales and marketing, engage hidden stakeholders, and eliminate pipeline friction\. ## Resources - [Revenue Acceleration Assessment](https://www.jtfmarketing.co/resources/revenue-acceleration-assessment/) - [Marketo VS Eloqua](https://www.jtfmarketing.co/resources/marketo-vs-eloqua/) ## Webinars - [Live demo: agentic AI workflow in action](https://www.jtfmarketing.co/webinars/from-brief-to-execution-in-under-two-hours/): JTF is rebuilding its own webinar campaign workflow using governed AI \- reducing 15 hours of manual ops work to under 2 - [Clean Data Proven ROI](https://www.jtfmarketing.co/webinars/clean-data-proven-roi-marketo/): Stop paying the 'MarTech Tax\.' Join JTF for a technical deep\-dive into solving data redundancy in Adobe Marketo Engage\. - [The Marketo Certification Blueprint](https://www.jtfmarketing.co/webinars/the-marketo-certification-blueprint/): Most Marketo teams learn “on the job,” creating technical debt, inconsistent campaigns, and failed certification attempts\. This webinar reveals the structured learning pathway that drives first‑time MCE success, accelerates onboarding, and protects your Marketo investment\. - [The SAP\-to\-Marketo Masterclass](https://www.jtfmarketing.co/webinars/the-sap-to-marketo-masterclass/): Discover the blueprint for migrating from SAP Marketing Cloud to Adobe Marketo Engage\. Join JTF experts to learn how to avoid common pitfalls and maintain campaign continuity during the transition\. - [Adobe Roadmap Update \& Strategy Session: What’s New and What’s Next](https://www.jtfmarketing.co/webinars/adobe-roadmap-update-strategy-session/): Get the latest insights from Adobe Summit and understand how Adobe’s evolving roadmap will shape your marketing strategy in 2026 and beyond\. ## Events - [JTF at Adobe Summit 2026](https://www.jtfmarketing.co/events/adobe-summit-2026/): JTF will be at Adobe Summit 2026\. Connect with our team to explore how to improve marketing operations, enhance personalization, and get more from Adobe Experience Cloud\. - [Adobe Summit Paris](https://www.jtfmarketing.co/events/adobe-summit-paris/) - [Harnessing the Power of Intent Signals in Marketing Automation](https://www.jtfmarketing.co/events/intent-signals-marketing-automation-oktopost/) ## Downloads - [Email marketing best practices](https://www.jtfmarketing.co/downloads/email-marketing-best-practices/): Landing in the spam folder doesn't just reduce visibility \- it stalls pipeline velocity and masks your true campaign performance\. Discover how to look past the basic technical checklists and optimize your entire email architecture\. - [Agentic AI Checklist](https://www.jtfmarketing.co/downloads/agentic-ai-readiness-checklist-for-marketo-engage-jtf-marketing/): A practical checklist to assess whether your Marketo instance is ready for agentic workflows\. Review your data, processes, and revenue reporting across JTF’s Revenue Acceleration Loop and identify the foundations needed for safe, scalable AI‑driven execution\. - [Reporting Success Handbook for Marketo Engage](https://www.jtfmarketing.co/downloads/handbook-for-marketo-engage/) - [Marketo Excellence Package](https://www.jtfmarketing.co/downloads/marketo-excellence-package/): Download the Marketo Excellence Package today to discover how JTF’s Adobe‑certified experts help you clean, optimise, and future‑proof your Marketo\. - [Marketo Email Send Pre\-flight Checklist](https://www.jtfmarketing.co/downloads/marketo-email-send-pre-flight-checklist/) ## Blog Posts - [5 Marketo Features Your Team Should Start Using Today](https://www.jtfmarketing.co/insights-new/5-marketo-features-your-team-should-start-using-today/) - [SAP Engagement Cloud: What the Emarsys Rebrand Means](https://www.jtfmarketing.co/insights-new/sap-engagement-cloud-what-the-emarsys-rebrand-means/) - [Why technology projects succeed or stall in year one](https://www.jtfmarketing.co/insights-new/why-technology-projects-succeed-or-stall-in-year-one/) - [When global Marketo forms quietly kill campaign reporting](https://www.jtfmarketing.co/insights-new/when-global-marketo-forms-quietly-kill-campaign-reporting/) ## News - [Adobe to Acquire SEMrush](https://www.jtfmarketing.co/news-new/adobe-to-acquire-semrush-2/) - [Adobe Summit 2025: The next generation of B2B marketing is here](https://www.jtfmarketing.co/news-new/adobe-summit-2025-the-next-generation-of-b2b-marketing-is-here/) - [JTF Welcomes World\-Class Talent to Drive the Next Stage of Growth](https://www.jtfmarketing.co/news-new/jtf-welcomes-world-class-talent-to-drive-the-next-stage-of-growth/) - [The First Gifts Marketo Has in Store for the New Year](https://www.jtfmarketing.co/news-new/the-first-gifts-marketo-has-in-store-for-the-new-year/) - [SAP Engagement Cloud: What the Emarsys Rebrand Means](https://www.jtfmarketing.co/news-new/sap-engagement-cloud-what-the-emarsys-rebrand-means/) ## Webinars - [How to Present Marketing Performance to Leadership](https://www.jtfmarketing.co/webinar-new/how-to-present-marketing-performance-to-leadership-2/): Stop looking in the rearview mirror\. This webinar for senior B2B marketing leaders explores how to move from historic reporting to forward\-looking decision\-making\. Learn to present the metrics leadership actually cares about, build performance feedback loops, and navigate the impact of AI on modern marketing operations\. - [An Introduction to AJO B2B Edition](https://www.jtfmarketing.co/webinar-new/how-to-present-marketing-performance-to-leadership/): Move beyond leads and accounts to target high\-intent buying groups\. Discover how Adobe Journey Optimizer \(AJO\) B2B Edition uses AI to orchestrate dynamic journeys, align sales and marketing, and accelerate pipeline through hyper\-personalized content delivery\. - [The SAP\-to\-Marketo Masterclass](https://www.jtfmarketing.co/webinar-new/the-sap-to-marketo-masterclass/): With only a small number of your leads making an immediate purchase or decision, there is a lot of opportunity left over to play with\. - [The Hidden Constraint on MarTech ROI](https://www.jtfmarketing.co/webinar-new/the-hidden-constraint-on-martech-roi/): With only a small number of your leads making an immediate purchase or decision, there is a lot of opportunity left over to play with\. - [Adobe Roadmap Update \& Strategy Session](https://www.jtfmarketing.co/webinar-new/adobe-roadmap-update-strategy-session-whats-new-and-whats-next/): With only a small number of your leads making an immediate purchase or decision, there is a lot of opportunity left over to play with\. ## Events - [Harnessing the Power of Intent Signals in Marketing Automation](https://www.jtfmarketing.co/events-new/harnessing-the-power-of-intent-signals-in-marketing-automation/): Explore the transformative potential of leveraging intent data within Marketing Automation strategies to enhance lead targeting, nurturing, and conversion rates\. - [JTF at Adobe Summit Paris 2025](https://www.jtfmarketing.co/events-new/adobe-summit-paris/): Explore the transformative potential of leveraging intent data within Marketing Automation strategies to enhance lead targeting, nurturing, and conversion rates\. ## Downloads - [Marketo Hacks for Campaign Performance](https://www.jtfmarketing.co/downloads-new/reporting-success-handbook-for-marketo-engage-2/) - [Marketo Engage Webinars: Hacks for Boosting Engagement \& Pipeline](https://www.jtfmarketing.co/downloads-new/marketo-engage-webinars-hacks-for-boosting-engagement-pipeline/) - [Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders](https://www.jtfmarketing.co/downloads-new/eloqua-vs-adobe-an-executive-guide-for-b2b-marketing-leaders/) - [Marketo Email Send Pre\-flight Checklist: Launch with Confidence](https://www.jtfmarketing.co/downloads-new/marketo-email-send-pre-flight-checklist/) - [Marketo Excellence Package](https://www.jtfmarketing.co/downloads-new/marketo-excellence-package/) ## Case Studies - [Case Study: Sumo Logic Streamlines Global Marketo Campaigns with JTF](https://www.jtfmarketing.co/case-study-new/case-study-sumo-logic-streamlines-global-marketo-campaigns-with-jtf/) - [How Hootsuite Reduced 90% Of Legacy Marketo Programs](https://www.jtfmarketing.co/case-study-new/how-hootsuite-reduced-90-of-legacy-marketo-programs/) - [How IMG Academy boosted email open rates by 213% using send time personalization](https://www.jtfmarketing.co/case-study-new/how-img-academy-boosted-email-open-rates-by-213-using-send-time-personalization/) ## Speakers - [Charlie](https://www.jtfmarketing.co/speakers/47452/) ## Optional - [Sitemap index](https://www.jtfmarketing.co/sitemap_index.xml)