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Email marketing best practices
2 MIN read

Email marketing best practices

Landing in the spam folder doesn't just reduce visibility - it stalls pipeline velocity and masks your true campaign performance. Discover how...

Shane O'Meara

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5/6/2026

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Five high-impact journeys to build in Adobe Journey Optimizer B2B Edition
9 MIN read

Five high-impact journeys to build in Adobe Journey Optimizer B2B Edition

The B2B lead-based model is dead. Discover how Adobe Journey Optimizer (AJO) B2B Edition allows organizations to shift from individual lead nurturing...

Katja Keesom

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3/6/2026

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Live demo: agentic AI workflow in action
7 MIN read

Live demo: agentic AI workflow in action

24/06/2026 4:00pm - 5:00pm

JTF is rebuilding its own webinar campaign workflow using governed AI - reducing 15 hours of manual ops work to under 2

Shane O'Meara

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1/6/2026

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How AI turns marketing engagement into sales conversations
11 MIN read

How AI turns marketing engagement into sales conversations

Marketing captures massive amounts of engagement data, but sales often lacks the context to follow up effectively, creating a massive MQL to...

James T Fletcher

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26/5/2026

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How to Build a True Culture of Experimentation
6 MIN read

How to Build a True Culture of Experimentation

Most marketing teams are stuck in "maintenance mode," afraid to disrupt what is already working. To build a true culture of experimentation,...

James T Fletcher

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26/5/2026

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AJO B2B Prime: Your steps towards AI orchestration and MarTech consolidation
8 MIN read

AJO B2B Prime: Your steps towards AI orchestration and MarTech consolidation

Adobe Summit 2026 introduced AJO B2B Prime, a standalone version of Adobe Journey Optimizer that connects directly to Marketo Engage. Learn how...

Katja Keesom

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19/5/2026

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Agentic AI Checklist
2 MIN read

Agentic AI Checklist

A practical checklist to assess whether your Marketo instance is ready for agentic workflows. Review your data, processes, and revenue reporting across...

Shane O'Meara

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12/5/2026

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The Road from Adobe Summit: Choosing Your Path to Revenue Acceleration
8 MIN read

The Road from Adobe Summit: Choosing Your Path to Revenue Acceleration

Adobe Summit 2026 confirmed it: Marketo and AJO B2B are better together. Explore how Agentic AI is transforming MOps from campaign builders...

Katja Keesom

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7/5/2026

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Marketo’s Next Chapter
10 MIN read

Marketo’s Next Chapter

Is the "rules-and-flow" era of marketing automation coming to an end? At Adobe Summit 2026, the roadmap for Marketo Engage shifted toward...

Charlie Oakham

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6/5/2026

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